Mercedes Benz uses new advertising scheme for their new Mercedes Benz C-class. On September 10, airing of the broadcast advertising components of Mercedes' most important marketing campaign for the past few years. The new commercial asks "Why did we devote seven years to creating the new C-class?

"Because we promised you a Mercedes-Benz" is the answer.
The theme of the advertising campaign is to inform the consumers that every single speck of the C-Class is rightfully Mercedes-Benz.

"This is one of our most critical launch campaigns in recent years," says Steve Cannon, the Vice-President for Marketing for Mercedes-Benz USA (MBUSA).
"The 2008 C-Class raises the bar in the entry-luxury segment and is the gateway to the Mercedes-Benz brand for many of our customers -- a good number of whom will move up through the brand over the next decade and beyond. When you combine that with the fact that once our customers join the brand, they tend to stay, then you understand why the C-Class is so crucial to us at Mercedes-Benz."

The campaign covers two national television spots, two radio spots and five print ads with regional versions of each produced also. Beginning September 10, the commercials are going to be aired on both national TV networks and national cable stations. The airing will continue until November 4 on top rating programs like CSI, Grey's Anatomy, Law & Order, Ugly Betty and the 59th Primetime Emmy awards. Other channels to air the commercial are Bravo, ESPN and the National Geographic Channel.

For Mercedes Benz maniacs wanting a glimpse of the new Mercedes Benz C-Class, don't dare miss to watch.

The Mercedes Benz C-Class offers two choices, luxury and sport models for different buyers. The all new 2008 Mercedes Benz C-Class models begins with the tag price of $31, 975 for the C300 Sport Sedan run by an engine that powers up to 228 hp and 221 lb-ft of torque. The Luxury sedan version of the C300 with its engine producing the same power as the sport is priced at $33,675. Next in line is the C350 Sport Sedan worth $37, 275 built to achieve 268 hp and 258 lb-ft. Additional $775 will be charged for the destination fee.